Wrangler Heritage


Back In The Day

Dale Earnhardt Jr., Richard Childress and Chocolate Myers final video which serves as a thank you from the trio to Wrangler and gives a nod to how without Dale Sr. none of them would be there.


Hard To Find Good Help

Dale Earnhardt Jr., Richard Childress and Chocolate Myers look back on how the sport has changed over the years and the differences between NASCAR today and NASCAR back then.


Refrigerator Repairman

Dale Earnhardt Jr., Richard Childress and Chocolate Myers share some of their funniest memories of Dale Earnhardt.


Swagger On Pit Row

Dale Earnhardt Jr., Richard Childress and Chocolate Myers reminisce about Dale Earnhardt, his impact on the sport and how he helped make NASCAR what it is today.


Is That Willie Nelson?

Dale Earnhardt Jr., Richard Childress and Chocolate Myers share stories about working with Wrangler and some old Wrangler advertisements, one featuring Dale, Dale Jr. and Kelley, and the second featuring Dale, Richard and Willie Nelson.


Riding Down the Road Smoking a Cigar

Dale Earnhardt Jr., Richard Childress and Chocolate Myers reminisce about the Wrangler Jean Machine, memorable races they ran, including the "Pass in the Grass," and the importance of the Wrangler team.


Two Hot Dogs and a Coke

Dale Earnhardt Jr., Richard Childress and Chocolate Myers discuss the days of the original Wrangler race team, what the team was able to accomplish and Dale’s love and commitment to his fans, as well as the sport.


You Swim Awful Good Buddy

Dale Earnhardt Jr., Richard Childress and Chocolate Myers talk about Dale Jr.'s late model career, his transition to the Nationwide car, the first time he saw his name on the car and conversations with Dale about giving Jr. his shot.


A Spectator, A Stolen Car And Other Race Track Shenanigans

Dale Earnhardt Jr., Richard Childress and Chocolate Myers discuss some of the funniest things they've seen at the race track, such as when a fan stole the pace car and what happened at the Poconos.


Peanuts, Popcorn and Programs

Dale Earnhardt Jr., Richard Childress and Chocolate Myers talk about how they met, how they became involved in the sport and what they would be doing if they weren't able to join the sport.


From On Top Of A Van

Dale Earnhardt Jr. thinks back on the early days of the Wrangler NASCAR team and what he remembers from that time.


Wreck On Pit Road

Richard Childress talks about how the Wrangler NASCAR team came about in 1981 and the first race Richard and Dale ran together.


Iconic denim brand Wrangler, invites NASCAR fans to take a step back in time and reminisce about the “good old days” of racing with the Wrangler Heritage video series. Wrangler has been an established partner of both NASCAR and the Earnhardt family for over 30 years, and to celebrate this long-standing relationship, Wrangler has brought together three famous names within the industry: NASCAR team owner Richard Childress, popular NASCAR talk show host Chocolate Myers and of course, Dale Earnhardt Jr.

Promotion Name
Dale Earnhardt Jr.

Dale Earnhardt Jr.

Dale Earnhardt Jr. is a third-generation driver in a family forever connected to the sport of stock-car racing, and while his innate ability behind the wheel comes from Earnhardt DNA, his competitive driving style and keen business sense are all his own. His flair for originality and common-sense charisma have helped propel him to become one of the most popular figures in sports. Race fans have selected him 10 consecutive times as the winner of NASCAR's Most Popular Driver award, and he joins Bill Elliott as the only other driver to win it straight for a decade. Earnhardt's appeal is not limited to NASCAR's loyal race fans, as he has appeared on Harris Interactive's annual survey of America's Top 10 Favorite Athletes, frequenting the list with such names as Michael Jordan, Kobe Bryant, Peyton Manning and Derek Jeter.

The 2013 season marks Earnhardt's 14th in NASCAR Sprint Cup Series competition. Through 2012, the native of Kannapolis, N.C., has amassed 19 career victories, including the 2004 Daytona 500. His 19 victories tie him for 37th on NASCAR's all-time race winners list. He also has six non-points wins (three in the Gatorade Duel, two in the Budweiser Shootout and one all-star victory) and 11 pole positions. Earnhardt finished the 2012 season ranked 12th in the championship standings on the strength of a 10.9 average finishing position, the best of his career. Overall, Earnhardt has qualified five times for the Chase for the NASCAR Sprint Cup (2004, 2006, 2008, 2011 and 2012). Wrangler Jeans has been a sponsor of the Earnhardt family since the 70’s and continues to support Dale Earnhardt Jr. today.

Richard Childress

Richard Childress

Richard Childress is the president and chief executive officer of Richard Childress Racing, a 14-time championship-winning stock car racing organization. An independent driver who got his start in 1969 and earned 76 top-10 finishes in 285 races, many in the #3 Wrangler jean machine, Childress climbed out of the seat with 10 races remaining in the 1981 season, handing over the driving duties to Dale Earnhardt Sr. Together, they made NASCAR history, winning 67 races and six Sprint Cup Series championships (1986-87, 1990-91, 1993-94) and established RCR as one of the premier teams in all of motorsports. RCR teams have earned 13 NASCAR championships and one in the ARCA Racing Series presented by Menards.

In addition to his fulltime racing career, Childress is the proprietor of Childress Vineyards in Lexington, N.C. Located at the gateway of the Yadkin River Valley, Childress Vineyards has earned numerous prestigious industry awards. He also owns Yadkin River Angus, a very successful Black Angus cattle ranch in Clemmons, N.C. Another great passion Childress has is big-game hunting and the conservation and preservation of wildlife habitat in the United States and throughout the world. He is currently on the board of directors of the National Rifle Association and the Congressional Sportsmen’s Foundation, and is a Life Member of Safari Club International, the Rocky Mountain Elk Foundation and Grand Slam/OVIS. His work with groups like the NRA, Congressional Sportsmen’s Foundation, SCI, the Rocky Mountain Elk Foundation, and the North Carolina Wildlife Habitat, among many others, provides him the opportunity to make a difference in preserving wildlife habitats for generations to come.

Danny Myers

Danny "Chocolate" Myers

Danny "Chocolate" Myers remains one of the most popular crew members in the world of stock car racing. For 20 years, Chocolate was the famed gas man for the #3 GM Goodwrench Chevy driven by the legendary Intimidator himself, Dale Earnhardt. During their years together, they visited Victory Lane no less than 83 times. Chocolate remained with the #3 (then #29) team when Kevin Harvick took over the wheel. He and Earnhardt's team then moved to Robby Gordon's No. 31 Chevrolet in 2002. He retired from jumping pit walls a year later.

A native of Winston-Salem, North Carolina, Chocolate is the eldest son of the late Bobby Myers, a pioneer of NASCAR. Over the years, Chocolate has been a commentator for ESPN2, has appeared in countless television commercials, and acted in movies. One of his greatest fight scenes was in the “Smokey and the Bandit" series. Chocolate is still part of the Richard Childress Racing operations, he serves as curator for the RCR Museum and is RCR's Safety Director. He also has his own radio program, “Tradin’ Paint,” on Sirius Satellite Radio 128.